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Senior Marketing Executive

Department: Commercial
Hours: 37 hours per week
Salary: £35,000 to £40,000 p.a.
Location: Coventry

Closing Date: 2017-04-28


A unique opportunity to be part of our exciting growth plans.

The London Taxi Company is the manufacturer of the iconic London Black Cab which is utilised in over 40 major cities worldwide. We have an exciting future ahead our parent company Zhejiang Geely Holding Group are investing £325m to manufacture a brand new range extended zero emission capable electric taxi which will be built in a brand new facility at Ansty Business Park, Coventry.  The facility is the size of 8 football pitches and incorporates the latest construction and environmental technologies!


Department – Commercial

Reporting to – Head of Marketings

Location - The Ansty Business Park, Coventry

Given our ambitious and exciting growth plans for the future we are looking for a Senior Marketing Executive to develop and implement, with the Head of Marketing, Marketing initiatives and projects that support the Company’s retail objectives and strategic goals.

The Role

  • Coordinate and create fully-costed marketing plans to include both tactical and strategic activity on sales and aftersales.
  • Create and execute marketing campaigns that drive incremental showroom activity for new and used car sales and aftersales.
  • Provide guidance to the dealer network about how global initiatives can be manifested into meaningful dealer activity.
  • Collaborate with Sales Managers to serve as the marketing point of contact for all dealers.
  • Challenge and scrutinise dealer/retail marketing activity.
  • Plan/support dealer launch events, product launches and subsequent marketing campaigns/activity in line with global and regional strategy.
  • Work with the company’s marketing agency to create tools, assets and collateral to support the company’s marketing objectives.
  • Identify, propose and coordinate affinity marketing programmes with existing and potential partners.
  • Work with the company’s Merchandising and Licensing agency to continually seek opportunities and maintain standards in all brand extension matters.
  • Support the Head of Marketing to adhere to the departmental processes on budget, finance, reporting and insight.
  • Strong event management and planning
  • Project and campaign budget management and control to include ROI analysis and reporting.
  • Co-ordinate the marketing departments deliverables by leading on operational matters and providing day-to-day management of team objectives in the absence of the Head of Marketing.

The person

  • Automotive experience
  • University degree or equivalent industry experience
  • B2B & B2C Marketing Experience
  • Excellent interpersonal, organisational and presentation skills
  • Effective copywriting and proof reading
  • Committed to delivering on time and on budget against clearly defined objectives
  • Fully conversant with MS Office
  • High standard of personal presentation and professionalism
  • Customer centric approach
  • Enthusiastic, self-motivated and reliable
  • Fully committed to meet deadlines
  • Ability to prioritise a variety of projects and deadlines at any one time

How to apply

Use the link below “Apply Now” to complete a brief application and upload your cv.

We reward our people with 25 days’ holiday p.a. plus UK statutory days, a healthcare cash-plan scheme, a salary sacrifice pension scheme, access to a childcare voucher scheme, cycle to work scheme.  We develop our people through our own training academy and external sources.

Apply Now

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